April 28, 2011
  • Client:
    Great Canadian Hotels
  • Objective:
    Create a National Print Campaign.
  • Service Area:
    Advertising & Graphic Design
  • Deliverable:
    Print Advertisement & Flyers

Developed as a creative concept for Great Canadian Hotels, this advertising encouraged Canadians to rediscover their own backyard. Designed as a locally adaptable advertisement, the concept was implemented throughout the entire chain of 35 hotels across Canada. Each hotel manager was tasked with suggesting a local landscape for inclusion into the backdrop of the ad. Designed as an annual campaign, the creative concept was used over multiple years.

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